A couple of months ago, one of our faithful customers appeared in our store with a copy of Birmingham Home and Garden in his hand. He had recently done the following:

1. Remodeled his kitchen
2. Had his kitchen photographed in Home and Garden’s July/August issue
3. Strategically placed a pound of Primavera espresso on his newly remodeled kitchen shelf.

If that doesn’t make the Primaverans excited, what can?