We are working out the written version of our mission statement. This is what we have thusfar -
Primavera is a specialty coffee roaster in Birmingham, Al. We roast our coffee by hand daily in a 15 kilo gas fired roaster. At Primavera, our goal is to purchase, roast, and produce the finest coffee available. And along the way, help each of our customers to see within their morning cup, a clearer picture of the world of working hands from ground to grind.Our coffee will awaken your senses. Our mission is to awaken your sensibilities.
Feedback is welcomed in the comments.

I like it—especially the play on sensibilities
Best of luck with the new store! Will this place just sell wholebean coffee—Or will the place also be a coffee shop where people can enjoy a cup of fair trade coffee?